New Delhi, September 24: Veteran actor Amitabh Bachchan, in a message, released on Sunday appealed people to embrace cleanliness in their daily lives. Ahead of the festival season, Bachchan emphasised people should do voluntary labour between September 15 and October 2 to clean their vicinity. Bachchan said people should come forward to become ambassadors of scheme ‘Swachchta hi Sewa, launched by President Ramnath Kovind.

On September 15, 2017, the President of India launched a nationwide sanitation campaign Swachhta Hi Seva at Iswarganj village in Kanpur. The President

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